GOT MILK? & GIRL SCOUTS OF CENTRAL CALIFORNIA SOUTH PARTNER TO RECAPTURE AN ICONIC AD
Over 3,259 Girl Scouts in Kern County Eligible to Participate in Milk Photo Contest
In 1997, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and an arm full of cookie boxes on a memorable print campaign, provoking the question, “GOT MILK?” To commemorate this moment in time and the partnership established 15 years ago between the California Milk Processor Board (CMPB), the creator of GOT MILK?, and the Girl Scouts in California, the organizations are searching for three lucky Girl Scouts among more than 200,000 in the Golden State to be the stars of a new print campaign. Locally, registered members from Kern County are encouraged to submit a photo showing how Girl Scouts and milk are helping them become strong, healthy and confident young women.
"Girl Scouts of Central California South is excited to be part of the Got Milk Contest,” states Cathy Ferguson, CEO of Girl Scouts of Central California South. “Our Scouts live in the middle of California's agriculture and dairy center. It will mean a lot for our community to honor and showcase one of California's biggest agricultural commodities – milk.”
Megan Weber, the original red head, freckle-faced Girl Scout featured in the 1997 campaign, will be traveling to California’s heartland to encourage local Girl Scouts to take part in the contest. Weber, now 25 and living in Sweden, didn’t hesitate to lend her support.
“I remember missing my school Halloween party to participate in the photo shoot,” says Weber. “I just couldn’t pass up a once in a lifetime opportunity to star in a GOT MILK? billboard and to represent the Girl Scouts in California. Girl Scouting taught me how to become independent and hard working. I’m excited to represent both GOT MILK? and the Girl Scouts in California as they search for a new generation of strong, healthy and confident young women.”
The 2012 GOT MILK? - Girl Scouts Photo Contest is an opportunity for three Girl Scouts in California to each receive a $500 U.S. Savings Bond and to be featured together on a billboard (or comparable advertising media) in their hometowns. The contest is open to all currently registered Girl Scouts, kindergarten through Grade 12 (except Girl Scout adults) belonging to one of the eight councils in California including Girl Scouts of Central California South. From Nov. 5 to Dec. 17, 2012, Girl Scouts may submit a photo with a caption of no more than eight words showcasing the contest prompt: How have Girl Scouts and milk helped them become strong, healthy and confident young women? The Girl Scout submitting the photo and dairy milk must be featured on the photo. Aside from the three grand prizes, camp scholarships worth $350 each will also be given to 24 finalists throughout the state. For complete contest rules and to download an entry/release form, visit www.gotmilk.com/news. Entries can be submitted via the following:
Email: firstname.lastname@example.org (limit 8 MB)
GOT MILK? 2012 Girl Scout Photo Contest
c/o RL Public Relations
11835 W. Olympic Blvd., Suite 1155E
Los Angeles, CA 90064
The three grand prize winners will be notified by Jan. 31, 2013.
About Girl Scouts of Central California South
Girl Scouts of Central California South serves more than 10,000 girls and 3,000 adult volunteers in Fresno, Kern, Kings, Madera, and Tulare counties, including 5,000 deserving girls through its Girl Scouts Connect Program. Girl Scouts aims to give every girl access to life-changing experiences that enable her to reach her full potential, through programs that teach practical life skills and leadership. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) 490-8653 or visit www.girlscoutsccs.org.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.